SOCIAL MEDIA MARKETING
Jeff Cravotta is a Charlotte-based commercial and editorial photographer whose photographic niches include dance, healthcare, yoga, gardens, travel and environmental issues.
ABOUT THE WORK
With a website and current clients, Jeff realized he needed to enhance his online presence through social media. This project included the creation of a new Instagram account, and creating content specifically for the platform and the updating of his Facebook page. Instagram specific campaigns focused on his “Suspension” movement series of local, professional dancers and portraiture work of business personnel, friends, and local personalities. Campaigns were scheduled through Hootsuite.