DIGITAL MARKETING MANAGER
Led by Artistic Director Hope Muir, Charlotte Ballet is the city's professional dance company, known for its strong dancers and versatile repertoire, ranging from classical ballets like the Nutcracker to bold, contemporary works.
ABOUT THE WORK
I began my work at Charlotte Ballet as an intern in my junior year of college in the summer of 2016. Through my three years at the ballet, I went from Marketing Intern (2016), Content Marketing Specialist (2017), Marketing Manager (2018), to Digital Marketing Manager (2019). I directed digital marketing programs, including all social media, website, email marketing, and paid digital marketing campaigns with the goal of increased revenue, elevated public awareness, and enhanced brand reputation.
Check out some of my favorite posts.
Below are work samples from Charlotte Ballet's 2018 Nutcracker campaign.