© 2020 by Samantha Salvato

CHARLOTTE BALLET

DIGITAL MARKETING MANAGER

Led by Artistic Director Hope Muir, Charlotte Ballet is known for its strong dancers and versatile repertoire, ranging from classical ballets like the Nutcracker to bold, contemporary works.

 

The company of 28 professional dancers, who make Charlotte their home, annually present six performance series in Charlotte typically ranging from October to May. With an international roster of choreographers, Charlotte Ballet is focused on bringing new works to Charlotte and the rest of the world.

ABOUT THE WORK

I began my work at Charlotte Ballet as an intern my junior year of college in the summer of 2016. Through my three years at the ballet, I went from Marketing Intern (2016), Content Marketing Specialist (2017), Marketing Manager (2018), to Digital Marketing Manager (2019). I directed digital marketing programs, including all social media, website, email marketing, and paid digital marketing campaigns with the goal of increased revenue, elevated public awareness, and enhanced brand reputation. 

Below are work samples from Charlotte Ballet's 2018 Nutcracker campaign.

SOCIAL MEDIA POSTS
SPONSORED POSTS
EMAIL MARKETING
BLOG POSTS
Project Date // Summer 2016-Fall 2019
Photos from Charlotte Ballet