Hi there, I’m Sam - a CLT-based creative and arts marketer specializing in digital/ social media marketing and website design. I am Charlotte Ballet's Digital Marketing Manager. I am also a freelance marketer/ designer working primarily with local, emerging companies.
A proud graduate of The University of North Carolina at Charlotte, I received a BSBA in Marketing and a BA in Dance Performance, Choreography & Theory. I became passionate about growing the arts & culture scene in Charlotte instead of moving to a city where it’s already thriving. I believe art should be accessible and available to everyone everywhere, sparking my interest to do so as a freelance creative.
Through my work, I create engaging content through digital and social media to promote arts companies, developing a greater online presence and expanding their reach. I am passionate in supporting creators by building avenues for their craft to impact our society. My goal: to challenge the notion of how art can reach the public.
In my free time, you can find me exploring all the artsy neighborhoods of the Queen City, finding my inner peace at yoga (exclusively the hot kind,) planning my next travel destination via Pinterest, and pretending not to care about my Instagram aesthetic. I’m also a freelance dance artist, currently working on projects with Sarah Council Dance Projects and Payne Dance. I like to think some of my greatest accomplishments are performing at the Joyce Theater in NYC and landing a career that is also my biggest passion.